How can I promote my Travel Business?
Proven ways to boost business of a travel agency
There are exactly 9 effective and proven travel Marketing ideas to promote your travel business for both online and offline customer base.
(Image credits: Group Knots)
Imagine yourself at the edge of a cliff which is facing an entire valley covered with half snow and half dense forest divided by a river, like it has been flowing since the birth of humanity. At your back is the evergreen tropical dense forest full of unknown mysteries and the moment you go silent, the voice of birds going to the nests, the sound of raindrops falling on the leaves, distant stream of water flowing or whistling of cold breeze nipping your ears. We bet you felt everything that we told you to feel because human never wanders far from nature, it is the elemental need of humans to connect with nature and explore the dimensions unexplored before.
This is how travel works for the customers, by making them realize the power of touch and feel that they will experience nature. It propels customers to think that this travel destination is a must-go place they have been wanting to go to for a long time. There it is you just scored a customer for your travel agency. This is the power of promotion for your travel enterprise but nowadays it has become extremely difficult to retain a travel customer for a long time because it is the segment of ‘show’, where people are lured in by the best content they see online and trust us when we say that the competition has gone way high in the travel industry.
This blog informs you, how exactly you can market your travel brand through online mediums because as of 2022, the number of people using social media has reached 4.70 billion worldwide.
9 Most Effective and Proven Ways to Market your Travel Agency Online
- Niche Oriented Marketing
The very first thing to define your business in the herd of imitators is to decide on a niche for your travel business because it may look like you have fewer destinations to sell but you can attract more customers by offering them a few unique destinations tours, that others aren’t offering.
- Impressive Business Website
A mind-boggling website is a must for the travel company because everything today has shifted online and you must maintain your rep by showing your customers, how great you are. The factors deciding your website is great are:
- Smooth Template for website interface
- Fast loading web pages
- Simple website navigation
- Crisp and short written content in easy language but sophistication
- Lots of high-definition photos and videos of travel and destinations to which you are offering the tour.
- Portfolios of your different destinations with all the details and packages available
- Positive testimonials
- Easy registration and support option
- Offers and cashback options on the checkout page
(Image credits: Travel Tractions)
- 30 Seconds Commercial
It is important to show your potential customers that you have the resources to make their travel experience worth the money and a 30-second commercial is the best way to showcase what you are actually offering.
- Digital Media Marketing
Online digital marketing is the best internet marketing strategy to promote your travel business. Digital media covers wide social media platforms such as Facebook, Instagram, Twitter, Whatsapp, Google, and Linked-in, where more than 4.70 billion people are active users. The prospect of marketing on even one platform with professional marketing strategies might bring you loads of business. Here are some digital marketing ideas to maximize your traffic:
- Facebook and Instagram digital marketing advertising
- Google online display advertising campaigns
- Daily graphical Instagram and Facebook posts to engage your customers
- Daily Instagram reels to amplify the social media traffic
- Linked-in marketing advertising campaigns
- Engaging with your social media followers through various questions, trivia, and responsive feeds
- Whatsapp catalogue for the customers as they message you on Whatsapp for further inquiry on the package
- Twitter posts that follow the currently trending hashtags for the travel enthusiast
- Google SEO
Search Engine Optimization has become one of the most preferred online marketing strategies after digital media marketing because it helps you optimize your webpage, where your business is displayed, according to the search algorithms of Google.
The SEO works in the format of highly used search keywords by online users, where they will search for a common phrase, such as, “Best places to visit in India during monsoon”. Google will show the top 10 results, which highlight the use of words that have been searched by the user. If your content is good enough and has these keywords then it might show your webpage upfront and if not, then you might lose the potential customer.
Professional businesses also use paid keyword services where google lets them buy some keywords that are used in their website content. SEO also works through the most visited result, where if any webpage is most visited by the users, then it might pop up on top.
(Image credits: Digital Terai)
- Creative Content
You might know how to write a blog, but you should definitely learn how to write a professional travel blog because people always take account of travel experiences through the blogs and the images that you share. Therefore, either hire a professional travel blogger or start travelling and learn how to write the blog in a creative and effective way.
Here are some steps to writing a creative and helpful travel blog:
- The sentence formation and writeup diction should be easy to understand but shall reflect the essence of the travel experience
- Don’t bulk the blog instead write in small paragraphs or make points, that make the blog easy to read
- Keep your blog interface very lucrative and aesthetical
- The blog should incorporate beautiful and apt photographs of your travel experience, so it becomes easy to relate
- Do not make the blog very dreamy but also keep it informational so people could find it helpful
- Use correct keywords while writing the blog and don’t hesitate to highlight the major points
- Make sure the blog should not exceed the word limit of 700-800 words because today no one likes to read lengthy content
- Advertise Locally
Digital marketing advertising is indeed very good, but you should also remember to advertise locally because by showing the presence of your business locally, people might be interested in walking in and talking to you personally. It is because even today in the online world, people feel comfortable talking to business owners personally in person.
- Affiliate Marketing
Affiliate marketing is a simple concept where you associate with a brand that might be a part of your industry but not exactly selling the same product as you are. For example, you are selling tour packages and there is a business that is selling trekking gear, camping tents, ropes, travelling rucksack bags, etc. In this scenario, either he or you can sponsor each other simultaneously on each other’s websites. It has been one of the best surviving marketing strategies for travel agencies.
(Image credits: Target Circle)
- Monthly Email Newsletter
This marketing method seems like a boring method but believes us when we say that it is actually a brilliant strategy to retain your customer or to keep your base of potential customers on the business radar. Make a monthly newsletter and start emailing them to your customers or simply share it on all your social media platforms so people could see the timeline of the trips and packages that you offered and organise with the great-looking interface.
(Image credits: Tidio)
What is the best tool for marketing a Travel Agency?
There are many marketing tools that have proved to be very important when marketing to travel agencies. We have shortlisted 4 major tools:
In the world of online digital marketing, Canva has become a huge name for businesses because it is a platform that offers you a chance to curate professional-looking graphic designs for free and without any specific design knowledge.
Things you can do with Canva:
- Create professional designs
- Creative graphical social media posts
- Videos and photo edits
- Create logo
- Create professional and lucrative newsletters
- Professional advertisements
- Create Portraits and Flyers
Canva has revolutionized the graphic interface for many websites and businesses, and you can do the same by creating some fascinating designs by choosing from the wide templates either free or paid designs.
(Image credits: Helen Bell Design)
If you are not getting anywhere with your newsletter designs and you don’t know how to proceed, then Mailchimp is the best platform for you to create pitch-perfect newsletters for your clients as it gives you options to explore the templates for the same.
Besides offering the newsletter templates, it also offers mass emailing with proper body and graphics which makes the inside email content more aesthetic and worth the attention.
Mailchimp is free to 200 subscribers but after that, you must take the paid version so you can manage the segment of your newsletter subscriber.
(Image credits: Chimp Essentials)
The place where you can cook the world’s best infographics as this platform offers plenty of designs and templates to choose from. The Piktochart also allows you to embed the pictures directly to your websites which is very helpful because if you update anything in the infographic on the Piktochart, it will automatically update it on the website as well.
(Image credits: Illinois State - Illinois State University)
- Google Analytics
Google Analytics is the master platform that offers you the enhanced metrics to track social media pages and more. Analytics is basically the best way to check how your website and social media pages are performing online, such as, how many people are visiting your website daily, what is the bounce rate, what people search for most on your website, how many people clicked on the buying options, etc.
(Image credits: Krista Seiden)